Author: Paolo Di Terlizzi

Be Your Company’s Biggest Fan

Learn why being your company’s biggest fan matters, and how better newsletters, blogs, websites and digital tools can turn customers into people who remember, trust and recommend you.

Why Your Judgement Still Matters

two women sitting beside table and talking

AI can draft, sort and recommend at speed. This story is about the harder leadership work that remains: deciding whether an answer fits the moment, the person and the consequence.

MSPs in a World of AI: A Deep Dive for IT Companies

Over the years, we have worked with several IT companies and MSPs, and it is a…

A Human in the Loop: Why Your Judgement Still Matters in an AI Workflow

Most businesses I speak to are still at the very early stage of using AI. They…

LearnCache: an AI + YouTube experiment

I have been playing with a small side project called LearnCache. The idea is simple: take…

Summer Website Refresh (from £395)

Most websites don’t need rebuilding. They just need bringing back into line with where the business…

The Age of Disposable Apps

Why Tiny Business Tools Now Make Sense. A client in the training sector recently described a…

AI Training Is Not Really About Prompts

A lot of businesses are starting their AI journey in the same place. Someone in the…

Nobody puts baby in the corner

Your inbox shouldn’t feel like a fight. I’ve been tweaking my own Gmail setup for years,…

Build Something Brilliant for £995: Our Digital Starter Package

Build Something Brilliant for £995: Our Digital Starter Package If you’ve had a digital idea sitting…