Picture this: you’ve just delivered an exceptional service to a client. They’re thrilled, you’re proud, and everyone moves on to the next project. Months pass. When they need similar services again, do they remember you? Or have you quietly faded into the background noise of their busy business life?

This scenario plays out countless times across Welsh and UK businesses. Not because companies don’t care about their clients, but because they’re so focused on delivering great work that they forget one crucial element: staying visible between projects.

When clients don’t hear from you regularly, two things happen. First, they simply forget you exist when opportunity arises. Second, and perhaps worse, they assume your silence means you have nothing new or interesting to offer.

The solution isn’t complicated. A simple monthly rhythm of communication—backed by proper structure and storytelling—keeps your business exactly where it needs to be: in your clients’ line of sight.

What Our £299/Month Service Includes

Our newsletter and blog service takes the complexity out of consistent communication. Here’s exactly what you get:

Monthly Planning Call (30–45 minutes)

This isn’t a formal presentation. It’s a conversation. You talk, we listen. During our monthly catch-up, we collect everything that makes your business interesting:

  • Recent project successes and updates
  • Industry news that affects your clients
  • Upcoming events or training sessions
  • Behind-the-scenes team moments
  • Service spotlights your clients might not know about
  • Seasonal updates or anything timely and relevant

Newsletter Written and Designed

We take everything from our planning call and craft it into a professional newsletter that sounds authentically like you. The newsletter is sent through your existing email platform (whether that’s MailerLite, Mailchimp, or another system), complete with light branding and relevant imagery.

Supporting Blog Posts

The best newsletter topics deserve deeper exploration. We create blog posts that dive into specific stories, turning your monthly updates into valuable content for your website. These typically include:

  • Q&A pieces addressing common client questions
  • How-to guides showcasing your expertise
  • Team member interviews and spotlights
  • Event previews and wrap-ups
  • Detailed service explanations

The bottom line: You talk, we turn it into content. It’s your voice, just more consistent.

Why Newsletters Actually Work (The Numbers Don’t Lie)

Email marketing consistently delivers the highest return on investment of any marketing channel, with studies showing approximately £36 return for every £1 spent. But here’s what makes newsletters particularly powerful for service-based businesses:

Existing clients are 60–70% more likely to purchase again than new prospects. Yet most businesses spend far more energy chasing new clients than nurturing existing relationships.

Regular communication transforms these statistics into real business outcomes:

  • Client Retention: You remain top-of-mind when decisions are being made
  • Cross-sell Potential: Clients discover services they didn’t know you offered
  • Trust Building: People prefer working with businesses they recognise and hear from regularly

Real Examples from Clients Who’ve Seen the Difference

If you’d like complete examples of newsletters, then please drop me a line.

? IT Services Company

For IT companies, excellent service is often invisible—which is exactly how it should be. But invisibility creates a problem when clients forget you exist during budget planning or expansion.

Their monthly newsletter showcases the value happening behind the scenes: team introductions, cybersecurity tips, service spotlights, and guidance on Microsoft tools their clients already pay for but aren’t fully utilising.

The outcome: Better client retention, increased awareness of available services, and significantly more client interaction throughout the year.

?️ Events Company (London & Wales)

Event businesses face unique communication challenges across three distinct phases. Their newsletter rhythm supports each stage:

  • Build-up phase: Driving early engagement and ticket sales
  • During events: Timely reminders and live highlights
  • Post-event: Maintaining positive momentum and building anticipation for future events

Supporting content also gives the events team great content to share on socials.

? Internal Audit & Training Provider

Professional development businesses thrive on repeat engagement, but clients often forget about upcoming opportunities. Their newsletter serves as a gentle reminder system for:

  • Upcoming CPD training sessions
  • Course registration deadlines
  • Useful industry resources and updates

This approach keeps training company visible in clients’ minds, leading to colleague recommendations and progressive course bookings.

What You Get (And What You Don’t Have to Do)

What you get:

  • ✅ Professional content delivered monthly
  • ✅ Multiple client touchpoints without extra effort
  • ✅ Better visibility for your team and services
  • ✅ Fresh blog content supporting your SEO efforts
  • ✅ Monthly content that strengthens your brand

What you don’t need to do:

  • ❌ Generate content topics every month
  • ❌ Write anything yourself
  • ❌ Learn new tools or formatting systems
  • ❌ Remember deadlines or scheduling

Ready to Stay Visible?

Building stronger relationships with your existing clients shouldn’t add to your already busy schedule. Our £299/month Newsletter + Blog package helps you stay visible, relevant, and remembered—all while you focus on what you do best.

Curious if this would work for you? Let’s have a chat and map out what a monthly rhythm could look like.

Refresh Creative helps Welsh and UK businesses maintain meaningful client relationships through strategic communication. Based in Wales, we understand the importance of staying connected in close business communities.