For small businesses, getting in front of the right customers can be a challenge—especially when marketing budgets are tight. But what if you could tap into free advertising money to test new campaigns, reach people actively looking for your services, and grow your customer base without major upfront costs?

That’s exactly what Google, Microsoft (Bing), and LinkedIn are offering right now—free ad credit to help businesses like yours get started with online advertising.

These platforms are where potential customers are already searching for services like yours. Whether it’s someone Googling for IT support, a business owner scrolling through LinkedIn, or a potential client using Bing to compare options, paid ads can put your business front and centre at the exact moment they’re looking.

And if it doesn’t work? You haven’t wasted much—but if it does, you’ve just unlocked a low-cost, high-impact way to attract more customers.

“A lot of small businesses think advertising online is expensive or complicated, but these free credits give you a risk-free way to test it out. If you’re not using them, you’re leaving money on the table.” — Paolo Di Terlizzi, Director at Refresh

Making Your Services More ‘Buyable’ with Productisation

A key part of making online advertising work is productising your services. This means packaging up what you do into clear, structured offers that customers can quickly understand and act on.

For example:

  • IT support companies can offer a fixed-price monthly retainer instead of just “IT services.”
    Cleaning companies can advertise a “Deep Clean for Small Offices” package rather than a vague “commercial cleaning service.”
  • Marketing consultants can promote a “3-Month Social Media Growth Plan” rather than a generic “marketing help.”

This approach makes your services feel more tangible, easier to buy, and clearer to advertise—which is exactly what we help businesses do at Refresh.

We can work with you to define these offers, set up your ad campaigns, and create targeted, compelling messaging that helps you get the best results from your advertising spend.

Take Advantage of Free Ad Credit from Google, Bing & LinkedIn.  Right now, these three ad networks are offering free credit for businesses looking to advertise:

LinkedIn Ads: Get £100 in free ad credit to target professionals and decision-makers in your industry. Perfect for B2B services and consultancy businesses looking to connect with the right people.

Microsoft Advertising (Bing Ads): Get £400 in ad credit when you spend £200. Bing might not be as big as Google, but its users tend to be older, more affluent, and more likely to convert—a hidden gem for the right businesses.

Google Ads: New advertisers can receive up to £400 in free ad credit when they spend £400. Google Ads let you target people actively searching for your services, meaning they’re already interested.

At Refresh, we help businesses harness Google Ads, Bing Ads, and LinkedIn Ads to reach beyond their network, attract the right customers, and grow affordably.

We can:

✅ Set up your campaign with smart targeting, so you’re reaching the right people.
✅ Refine your messaging to make your services more “off-the-shelf” and easier to buy.
✅ Help you test and optimise so you get the best possible results.

Online advertising doesn’t have to be expensive or complicated—especially when you can use free ad credit to get started.

Want to take advantage of these offers? Get in touch with Refresh today and let’s boost your business together.