At Refresh, we thrive on working with small, ambitious businesses, helping them refine their digital presence and sharpen their focus on core customers. Whether it’s a website refresh, digital marketing strategy, or content that truly resonates, our goal is to make sure their online presence isn’t just an afterthought—but a powerful, working part of their business.

Here’s a look at some of our recent projects and the impact we’ve helped create.

What’s in our bag?!

Carving Out a Stronger Online Identity

A well-thought-out website is more than just a digital business card—it’s a tool for growth. Many of our clients come to us needing a clearer, more refined way to present their services and speak directly to their audience.

For b2b IT Services, this meant a leaner, more focused website that mirrors how they seamlessly “plug in” to businesses, removing the stress from IT support. But beyond the website, we’re working with them long-term, building up newsletters, social content, PDFs, and blog posts—all designed to strengthen their digital footprint.

Similarly, for Case Management Cymru, their decade-long evolution from a gentle approach to a bold, confident presence needed to be reflected online. We built them a site that firmly establishes them as experts, combining warmth with professionalism, to showcase how they transform lives through tailored care services.

“A website should do more than just exist—it should work for the business, guiding customers, telling a story, and reinforcing what makes them unique.” — Paolo Di Terlizzi, Director at Refresh

Helping Businesses Focus on What Matters

For businesses offering specialist services, we often help “productise” what they do—making it clearer, easier to understand, and ultimately, easier to buy.

For BCS (Bay Cleaning Services), this meant refining how they present their fire damper testing services and facility management offerings. Over time, we’ve worked on their website structure, SEO strategy, blogging format, and paid advertising, fine-tuning their approach to attract the right clients and generate reliable leads.

For BHBi, a professional training provider, our role has been keeping their courses, website, and marketing materials fresh. Their monthly newsletter ensures their audience stays engaged, while strategic updates to the site keep their offering clear and compelling.

“The best websites and digital strategies don’t just sit there—they actively help businesses grow, adapt, and reach the right people.” — Paolo Di Terlizzi

Crafting Content Strategies That Work

A website is only as strong as the content that supports it. For many of our clients, we help develop content strategies that fit their brand, attract customers, and improve search engine visibility.

For Littlechild & Haley, a brand-new business, this meant working closely with them to translate their vision into a strong first website. We helped create a site that is visually engaging, easy to navigate, and optimised for search engines—setting them up with the right foundations to grow.

For Industry Media, a leading media law firm, we didn’t just build a site—we guided them on how to use their blog platform effectively, ensuring they have the tools to share insightful industry perspectives that reinforce their expertise.

“SEO isn’t about chasing algorithms—it’s about writing content that customers actually want to find and engage with.” — Paolo Di Terlizzi

A Website Should Work Harder for the Business

Some businesses already have a strong brand but need a website that truly represents them.

Cardiff Productions, a bold, forward-thinking TV company, needed a visually striking site that reflects their creative energy and diverse UK focus. We built a site that showcases their production talent while making a statement about who they are.

Similarly, Crug Glas, a luxury country house, wedding venue and restaurant, needed a website that matched their elegance while offering an intuitive experience for potential guests. The redesign improved usability, mobile experience, and booking clarity, ensuring their digital presence reflects their high-end hospitality.

“A website isn’t a ‘set and forget’ tool—it should evolve with the business and actively contribute to its success.” — Paolo Di Terlizzi

More Than Just Websites

At Refresh, we don’t just build websites—we create strategic digital ecosystems that help businesses grow, attract the right customers, and stand out. From SEO and blogging to newsletters, social content, marketing materials, and paid ads, we take a holistic approach to digital marketing, ensuring every piece works together.

If you’re a growing business looking to refresh your digital presence, let’s chat. Your website should be a working part of your business, not just an online brochure—and we’d love to help make that happen.

Get in touch with Refresh today.