GUD CRM · A Refresh Creative product
Know what happened. Know what’s next.
GUD CRM is a thoughtful, visual sales workspace for service businesses and small teams. Research ideas and targets, keep every opportunity visible, capture updates by voice and always know the next useful move.
Less CRM administration, more useful sales thinking. GUD supports the work before and between conversations, while keeping the human firmly in charge.
Open-source software. Install it yourself, or ask Refresh to configure a supported workspace around the way your team sells.
Research before outreach
Explore a need, gather evidence and build the account and contact picture before a target enters the live pipeline.
See every relationship
Understand what is active, what has become a real conversation and what needs a human decision.
Own the next move
Surface dated actions, missing follow-ups and opportunities that need somebody to decide what happens next.
See GUD CRM in action.
A guided look at the workspace, from researching opportunities to keeping the next useful sales action visible.
Use the player controls to watch full-screen or jump to the part that interests you.
A clear home for thoughtful sales work.
GUD’s Today workspace starts with commitments rather than a wall of CRM data. It shows the next useful actions, the pulse of the pipeline and anything that needs an honest decision.
That makes the sales process easier to run consistently—and makes good conversations less likely to disappear into inboxes, notes or memory.
Start with the market, not a blank lead record.
Record the audience, problem, evidence signal and offer angle behind an idea. When research produces credible organisations, move them into Targets, build the evidence and identify the right people before starting outreach.
Research with structure
Copy a focused brief to your preferred research assistant, then bring useful findings back for human review. Nothing is promoted automatically.
Qualify before contact
Use named public sources, company context and the likely offer to decide whether outreach would be genuinely useful.
Talk it through while it is still fresh.
Describe a new opportunity naturally and let GUD organise the useful detail. After a call or meeting, talk through the update and turn it into a structured activity and next action.
The on-demand coach works from the actual opportunity, contacts, recent activity and approved sales context. Ask for the best next move, a draft or a way to reopen a cold lead.
Nothing is contacted, scheduled or promoted automatically. You review the detail, adapt the draft and make the decision.
Voice input depends on browser speech-recognition support.
Shape the workspace without turning it into a software project.
Configure the offers, stages, team roles and pipeline language around the way your organisation sells. Free-first enrichment helps identify verified work emails carefully, using your chosen providers only after a real person and company domain have been identified.
Use it yourself, or let Refresh get it working properly.
The software is open source. Choose the route that suits your time, confidence and infrastructure.
Install it yourself
For teams comfortable running and configuring their own software.
- MIT-licensed source code
- Run locally or on infrastructure you control
- Included demo and documentation
- Connect your own enrichment and AI providers
- No software licence fee from Refresh
Have Refresh install it
For teams that want a supported workspace shaped around their real sales process.
- Hosting and database setup
- Your brand, workspace name, offers and stages
- Spreadsheet or starter-data import
- Provider, backup, security and access setup
- Team walkthrough and optional ongoing support
The GUD CRM software is open source. Hosting, third-party services and work carried out by Refresh Creative are charged separately. AI and enrichment providers may require your own accounts, API keys and usage charges.
Spend less time feeding a CRM. Keep more good conversations moving.
Explore the source yourself, or talk to Refresh about a configured GUD CRM workspace for your team.