Ah Google! It has been here for so long, doesn’t it seem like it’s part of you? My goal as ever is to show you as a hotel how Google works, and what tactics you can use, from minimum viable tactics to kick ass search domination all in one handy blog post.
Most small hotels have a mixed reaction to this platform, particuarly if having had a bad review appear from out of the blue. The bottom line is some 40%* of people will check you out on Trip Advisor before making a booking. So this post covers some basic Trip Advisor Hotel Marketing strategies, to give you an edge.
This post is quite blunt. If you have a 3rd party arrangement with one or both Booking.com and LateRooms.com it’s likely that they are skimming your natural search traffic and shadily earning commissions on your brand name. This post shows you how to readdress this imbalance and pay less commission.